The Way of the Matador - e-Business Book

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Special thanks to FOX NEWS and FOX BUSINESS CHANNEL for permission to include Roger Ailes quote originally appearing in Frank Luntz's book, WIN. 

Introduction...

The title and subtitle of this book probably got your attention because you have an adversary who has earned a significant amount of contempt from you. He is not just an opponent, an adversary or even a bitter enemy who hates your guts and everything you stand for.

This opponent is a cheater, a betrayer, a liar and he hits below the belt. He has no regard for rules, laws or even proper battle etiquette. He knows that hurting you hurts your family, and he doesn’t care. He has no compunction attacking your family, or the young or the innocent.

He is ruthless. He is careless. But, he is stupid. He’s stupid because he is impetuous. He doesn’t think things through. He is fueled by emotion. Fear, hate, jealousy, greed, anger and ego are his motivation. There is no reasoning with him. He is a hothead.

“The ideal bull that the Matador hopes for is one that charges straight on as if he were on rails.” Ernest Hemingway

You want an adversary that is a hot head, led by his emotions. The Matadors call those bulls “round-trip bulls” because they come and go quickly. Do not underestimate your adversary. He is dangerous. But, he is a round-trip bull and THE BULL STOPS HERE.

From the get-go I need to make clear that this book is not for the religious. But, it is for the spiritual. If you are facing the greatest of all challenges right now, then this book is for you.

Table of Contents

Chapter One
Sharpen Your Sword
( Love the Process of Preparation ) 

Chapter Two
Bring in the Picadores and Bandilleros
( Create a Team Specifically Designed to Weaken Your Opponent ) 

Chapter Three
Fight the Bull in the Ring 
( Choose the Time and Place of Your Battle ) 

Chapter Four
Take a Position and Redirect the Bull 
( Use Diversion to Avoid Direct Confrontation ) 

Chapter Five
Embrace the “Moment of Truth” 
( Go in For the Kill ) 

Chapter Six
Make Bull Ball Stew
( Share the Spoils of Victory )